Keys to understanding the new marketing
Starts with an overview of Internet advertising when we met with the first banner with some curious information as the first banner is known about the AT & T with the curious message “Has your mouse clicked here? Well, it should do it! “Come on, a call to direct action …
He begins with a good summary of different contracting models:
- CPM – Cost per thousand impressions
- CPC – Cost per click
- CPL – Cost per lead, cost per action known
- CPA – Cost per acquisition or purchase
Fixed monthly fee – What we know as sponsorship
From here is introduced in different forms explaining each of them:
Sponsorship, sponsorship generally sponsored, bartering or sponsored post, Rich media banners and the latter goes deeper still explaining the most dynamic format used as enriched, standard video, video enriched floating formats, pop up, pop under, layers or shoshkeles and curtains or interstitials.
Once the summary and explain the models and formats used and known passes detail the process that we must continue to start an online advertising campaign, known as steps that do not vary in terms of traditional marketing: analysis of our product or service, identifying our target audience, determining the objectives we want to accomplish, media strategy.
Once we are clear what we sell, to whom, we want to achieve and how we pass on to detail where we can do it, segmenting it into 2 groups: major media portals, electronic media, search engines, etc … and small media such as forums, blogs specialized , specific segments of social networks, etc …
What the email marketing permission
Many know what it is and few people do it as “God commands.” I know (and not small) companies that are dedicated exclusively to Permission Marketing through emailing and most offer several free services which include the “clause” that benefit from this service for free to authorize the receipt of emailing to the email account you indicate, and to make sure the account works, they must confirm. The clearest cases are through SEO directories although other services.
And do I unsubscribe from these services because I want to know how to make the message, how often they send, what type of message sent, etc … because we also use these techniques of marketing.
But out of this chapter details many points that we must consider, from the way in which we get consent mail addresses, stating that such statements are of value to the user does not feel “invaded” spam . The author includes “the success of the contents are going to email” in 9 points to consider:
1. Set the right expectations, informing the subscriber of the content that will receive
2. Have personality, pointing out that your communications will allow the subscriber to perceive that there is a person on the message and not a machine.
3. Tips and best practices are communicated to always enjoy reading to subscribers.
4. Statistics and Benchmarking on the sector is information like subscribers to receive periodically.
5. FAQ and questions to the experts are also interesting content so that subscribers are interested on our content.
6. Case studies are also one of the possible contents can be used to maintain interest.
7. Uses data from CTR (Click Through Rate) to analyze what content are those of greatest interest to your subscribers and continue on that line.
8. Use surveys to improve the content knowledge of what they think your subscribers.
9. Collaboration of Partners / Customers / Expert articles by content created by them are valued by subscribers as they offer views of other external sources.
Many things that make seller wrong
Really am starting in this big world of sales, I found a problem for me is great: the prospective client to make the change brands, knowing that my brand is even higher quality and average price currently manages the brands, but I feel that it is difficult to make out of habit even be better …
This late in the day becomes a bit stressful and would like to see if I can recommend something to break down this barrier that I’ve found. Thank you …
Peker Patricio response:
Hi Jack, it depends if you sell the product is widely consumed and frequent replacement (eg “mayonnaise”), or whether it represents a major investment and purchased very occasionally (eg “car”).
I know that you have the pressure of having to sell for food, there are bills to pay, and sales quotas to achieve, but what I believe, in any case, is that you should remove some pressure on the client in the sense that “must change because it is convenient”, and rather IRLE wondering how was that made the initial decision to use the brand you are using right now, if others had used before and what motivated him to change.
Give other examples of customers who initially (as he) used other brands and also felt at first some suspicion about the desirability of a change, but when started using your product noticed that offers just such a benefit who had never experienced.
We also give warranties, references, offer evidence and Reassure in the sense that they want him to replace 100% currently used, but have the opportunity to have another option to later choose to continue with what you currently use, if using your product, or if for some things used for other current and yours.
That is what I propose is to have more choices, more freedom, more choice and more power when negotiating with suppliers (by having more alternatives).
Determine the future and become a Leader in the market
In recent years have generated a truly impressive number of changes, both at the technological and personal and professional development. These changes will radically change the way we should ask our growth and personal and professional development … To mention just a few examples in the technological, now disappeared and movie playback formats like VHS and Beta, replaced by DVD and now famous the BlueRay and audio cassettes format by the Compact Disc (also already out), let alone portable USB device or the BlackBerry, Palm, iPhone or iPod Touch and iPhone or the new Sony cameras that take the photo at the time to smile. Incredible, is not it?
These technologies bring great advances that simplify and facilitate, in some ways, life for many users. On the other hand, as regards the field of biology, have also made a series of discoveries about the workings of our brain that would astonish more than one, and this is just the beginning.
In this regard postmodern mention that in the early decades of the 50 and 60, scientists estimated the capacity of our brain used in 50% for the 70, this estimate stood at 10% in 80, and to new discoveries that were happening, that percentage stood at 1%.
Now, at this time (first decade of this century), the figure is really to surprise, since it states that we are using only 0.01% of our real brain power. I honestly do not know how true is this figure, but what if I is clear is that we under-using our brain power, you do not you think so?
Diligent study the Stock market
With older children must seek more creative methods to get their attention. In our case, when our teens we wanted to hear, apart from praying for them, we tried to adapt what they wanted to show their reality.
For example, if your children want to buy something, recharge their phones, or rent a movie and ask him for money, they can set limits (only paid a movie a month, or given “X” money by charging their cell phones) . Then they can be encouraged to find other ways of earning money is lacking. Your older children need to realize that they can earn money to pay for their expenses.
Once you have understood this, you can go to the next stage: to invest their earnings to create passive income sources. Parents can teach investing in mutual funds instead of simply opening a savings account with a very small interest rate.
They will listen if you have sweated the fat drop by winning their own bucks!
For example, our son started studying the stock market as well. He earned money by cutting grass and explained that if he knew how to invest your money, would be able to generate the same money of 10 cuts of grass in a day investing in stocks. That made sense and today is diligently studying the stock market.
Another thing parents can do is get to a level of “one on one” with their children and share the financial mistakes they have committed. It is also important to know what are the good choices they have made and what it has meant to their family life.
In the adolescent stage of children, is often best to ignore the role of parent controller and take a more humble before them, proving that one is as human as anyone else.
It is the right time to talk about the mistakes he made in the past, apologize if necessary and tell them you love them and want to not suffer the consequences of not having a solid financial education.
Posted in Finances, Marketing | 
Earning money, Financial education, Income sources, Parent controller, Stock marketFixing errors for Achieving goals in marketing
I do not know what you do when you walk. Do not know how you learned to stand. Learn stretching a hand to reach and support endothermic. This led to pressure on your hands – and he accidentally discovered that you could put weight on your feet. Which is very complicated because your knees bent – and managed to stay when your knees straight, your hips twisted.
“Then you cross your feet. And you could not stand because both your knees and your hips are not supported. Your feet were crossed – and soon learned that you had to separate your feet – and you straighten, and your job is to learn to keep your knees straight – one at a time, and as soon as you learn that, you must learn how to direct your attention to keep right hip.
“Then you discover that you should learn to pay attention to keep your hips and your knees straight and keep both feet apart! Now you finally could you stop having your feet apart, leaning on your hands.
“Then came a lesson in three stages …
“Distribute your weight on one hand and two feet, the left hand is giving no support at all. Honestly hard work – allowing you to learn to stand straight, your right hip, your knees in line, your feet apart, right hand pressing down firmly.
“Then you discover how to alter the balance of your body. Alter the balance of your body by turning your head, turning your body. You must learn to coordinate all the alterations in the balance of your body when you move your hand, your head, your shoulder, your body – and then you learn it all over again with your other hand.
“After the work is terribly hard to learn to have both hands up and move in all directions and both rely on a solid foundation for your feet, widely separated. And keeping your right hip – keeping your knees straight and your mind’s attention as divided as to attend to your knees, your hip, your left arm, your right arm, your head, your body. And finally, when you had enough skill, you tried to swing on one foot. That was an extremely arduous task!
Quality Objectives and Management Review
The auditors of management systems of quality / environment should possess knowledge and skills in the following areas:
a) Principles, Auditing Procedures and Techniques, to enable the auditor to select those that are appropriate to different audits and ensure that audits are performed consistently and systematically. An auditor should be able to:
• Apply the principles, auditing procedures and techniques
• Plan and organize work effectively
• Perform timely audit
• Prioritize and focus on important aspects
• Gather information through interviews, listening and watching, and reviewing documents, including records
• Verify the accuracy of the information collected
• Confirm the adequacy and appropriateness of audit evidence to corroborate the findings of the audit and the conclusions
• Assess the factors that may affect the reliability of audit findings and conclusions
• Understand the appropriateness and the consequences of using sampling techniques
• Record audit activities through working papers
• Prepare audit reports that are clear and concise
Keep confidential information … …. “
But the most important skill we must develop to conduct an audit and the interpretation of any rule is … … … … … … Common sense
With continued practice of this skill is that we can apply added value to our audits and get real satisfaction of themselves and others.
With this short introduction we will begin the Guide No. 2 Audit ISO 9001:2008 and QMS began with sections that may have potential for confusion or differences of interpretation