He begins with a good summary of different contracting models:

• CPM – Cost per thousand impressions
• CPC – Cost per click
• CPL – Cost per lead, cost per action known
• CPA – Cost per acquisition or purchase

Fixed monthly fee – What we know as sponsorship

From here is introduced in different forms explaining each of them:

Sponsorship, sponsorship generally sponsored, bartering or sponsored post, Rich media banners and the latter goes deeper still explaining the most dynamic format used as enriched, standard video, video enriched floating formats, pop up, pop under, layers or shoshkeles and curtains or interstitials.

Once the summary and explain the models and formats used and known passes detail the process that we must continue to start an online advertising campaign, known as steps that do not vary in terms of traditional marketing: analysis of our product or service, identifying our target audience, determining the objectives we want to accomplish, media strategy.

Once we are clear what we sell, to whom, we want to achieve and how we pass on to detail where we can do it, segmenting it into 2 groups: major media portals, electronic media, search engines, etc … and small media such as forums, blogs specialized , specific segments of social networks, etc …

The next step is are the rates and formats, detailing each of the points to consider when hiring, format, location, weight or banner ad, a model of recruitment and management of the campaign.

Once all the points had to ad creation and creativity, where the author explains several examples such as the Test of Death or the Pedigree campaign, very demonstrative of how to get attention negatively and positively.

Summarizing the chapter, I think does an excellent summary that can serve as a guide when making reminders when we want to raise campaigns for our clients or their own advertising campaigns for our company.

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Also note that in chapter explains how to design a good email marketing campaign, based on advice about the sender and the subject with a practical example variable message creation, customization of messages, how technology design it, message formats , structures and usability in the messages and an important point: the periodicity of the messages. The author explains that the best days to send an email marketing campaign are Wednesday or Thursday from 10 am to 12 noon and shipping not to exceed 1 week, although this will depend on the type of business and target audience.

Once you have created your list of contacts with key segmented data (age, language, interests, etc …), we have designed the message, the content created and have made the shipment, we will have to keep track of it. To do this, we must take into account different data:

- Ratio of openness (Open Rate). This figure indicates the percentage of opened emails on total emails sent (except emails bounced for various reasons)

- CTR (Click Through Rate). Percentage of users who have opened the email and have made click on any links contained in the message.

- Ratio of conversion (Conversion Rate). Percentage of users who have made a conversion (contact, buy, etc …) as the ultimate goal of the message.

- Ratio of low (Unsubscribe Rate). Low percentage of total of total shipments.

- Ratio of viral (Viral Rate). Percentage of emails forwarded. This data will be important if your campaign had as part of the viral target of it (sharing the message with the friends of the recipient).

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And do I unsubscribe from these services because I want to know how to make the message, how often they send, what type of message sent, etc … because we also use these techniques of marketing.

But out of this chapter details many points that we must consider, from the way in which we get consent mail addresses, stating that such statements are of value to the user does not feel “invaded” spam . The author includes “the success of the contents are going to email” in 9 points to consider:

1. Set the right expectations, informing the subscriber of the content that will receive

2. Have personality, pointing out that your communications will allow the subscriber to perceive that there is a person on the message and not a machine.

3. Tips and best practices are communicated to always enjoy reading to subscribers.

4. Statistics and Benchmarking on the sector is information like subscribers to receive periodically.

5. FAQ and questions to the experts are also interesting content so that subscribers are interested on our content.

6. Case studies are also one of the possible contents can be used to maintain interest.

7. Uses data from CTR (Click Through Rate) to analyze what content are those of greatest interest to your subscribers and continue on that line.

8. Use surveys to improve the content knowledge of what they think your subscribers.

9. Collaboration of Partners / Customers / Expert articles by content created by them are valued by subscribers as they offer views of other external sources.

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I attached this presentation to see the operation and encourage you to try.

Google Certified Partners

We remind you that we have available coupons for you to present the new examination Google Certified Partner. Each coupon allows you to introduce both the review of basic concepts of advertising and the review of advanced search. You can prepare for the exam in the Learning Center.

The certification exam is every individual, and an agency will need an investment of $ 10,000 in the last 90 days and have at least one certification in basic aspects of advertising along with one of the advanced tests. If your agency has already created a profile of company, you have to create your own company. What you have to do is add your personal and professional leadership through the administrator and link your profile to Individual Google Advertising Professionals Company, through the “invite new professionals” within the “professional” using your email address.

Candidate will need the ID of 12 digits located in the My Exams tab page of the professional.

AdWords Search Funnel

Search Funnels (Funnels search) is a set of new reports describing the user behavior in relation to clicks and impressions on Google search ads that result in a conversion. Currently, AdWords conversions are attributed to the latter announcement is clicked before conversion.

The Search Funnel offer advertisers data about the keywords at the top level of the conversion funnel contribute to conversions before the last click. You can watch this explanatory video or read the blog post in Castilian AdWords. All accounts should have it in the next few days.

Advertise on Picasa

From now you can offer your customers the leading online advertising in Spain Photo: Picasa Web. Picasa is a photo album, is a way of sharing photos and creating community, and within the online photo site that has a higher percentage of users. This page is open to offering advertising to customers that are related to the world of photography. Thanks to advertising in your Picasa Web Albums customers can reach a highly focused audience in this sector. Advertising on Picasa as is often the case with YouTube, is served through a third party and operates with a CPM of 6 €. Please contact us if you’re interested in starting to advertise in Picasa Web.

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You can make your vote by clicking on this link: VOTE PLANTILLASCOIMBRA.ES
In this section we compete with major industry such as Carrefour, Auchan, Yves Rocher, Casa del Libro, Game, PC City, El Corte Inglis, Fnac, Condis, etc … and the chances of getting finalists are scarce but we want to participate to check the of the project on these “large retail sector.”

Prize for the best “pure play e-tailer”
Great place award for best sales distribution channel which is exclusively online. exclusive online shop operates only through the Internet.

In this section, as above, our goal is not to win but to identify the level of the project on the major industry as Privalia, Pixmania, BuyVIP, Venca, Vente-Privee, etc … where they have their own teams on staff to work their projects constantly.

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There are many different types of equipment that can be rented. The rental period can be for just a day, or much longer. One interesting change in the way that rentals take place is that it is now possible to manage them online. This will help you keep track of the equipment you have, when it needs to be returned, renew your rentals, and much more.

Are market conditions improving? Some say yes, while others say no. What has become quite apparent to business owners is that if they are, it is not happening quickly. This means that budgets may remain tight for quite some time. Construction equipment rental simply makes sense for a plethora of different businesses. Low cost, no maintenance cost, and no replacement cost are just three of the factors to consider. To see what equipment is available, visit the website of a reputable equipment rental service.

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You can compare all the suppliers for business electricity prices online in a easy to interpret format by simply searching for “UK electrical tariff comparisons” to weed out the good and bad deals among the UK’s leading energy suppliers.

The recent spat of unseasonably warm weather in the UK this winter is something that we have all been enjoying, but these less cold conditions have driven the wholesale electricity price to the highest levels in the UK over the past 17 months. More people are using electrical air conditioning systems and fans to keep cool in offices and at peoples homes.

In the UK, commercial electricity prices depend on the price of gas among many factors. With such fluctuating rates, it’s no wonder that fixed term, fixed price contracts are the overwhelming choice for UK businesses looking to cut the cost of their business electricity. With a fixed price contract, market fluctuations don’t matter, at least for the term of the contract.

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If your car has bedraggled it is primary to buy top excellent areas. In a few situations like the Nissan parts this may seem more effective than in the situation of the Toyota parts. All the same it is important to pay the price if you want your device to run easily. This requires that you postulate the unique primary and fit that the manufacturer foretells to provide. More than that, you had better try not to go for impostors. Purchasing a substandard aspect, will outcome eventually in a hardscrabble benefit of the performing of the car.

In the end you need to provide looking after the warranty time interval for the areas. If they do not have one, then you had better not buy them. You need to be sure that your cash is endued in the best significant elements and will generate long-run outcomes.

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This late in the day becomes a bit stressful and would like to see if I can recommend something to break down this barrier that I’ve found. Thank you …

Peker Patricio response:

Hi Jack, it depends if you sell the product is widely consumed and frequent replacement (eg “mayonnaise”), or whether it represents a major investment and purchased very occasionally (eg “car”).

I know that you have the pressure of having to sell for food, there are bills to pay, and sales quotas to achieve, but what I believe, in any case, is that you should remove some pressure on the client in the sense that “must change because it is convenient”, and rather IRLE wondering how was that made the initial decision to use the brand you are using right now, if others had used before and what motivated him to change.

Give other examples of customers who initially (as he) used other brands and also felt at first some suspicion about the desirability of a change, but when started using your product noticed that offers just such a benefit who had never experienced.

We also give warranties, references, offer evidence and Reassure in the sense that they want him to replace 100% currently used, but have the opportunity to have another option to later choose to continue with what you currently use, if using your product, or if for some things used for other current and yours.

That is what I propose is to have more choices, more freedom, more choice and more power when negotiating with suppliers (by having more alternatives).

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Leadership always has to do with the action and therefore we can define behaviors that can learn, observe and evaluate. From this view characterized five basic responsibilities that define the actions to be played by any person to assume the leadership from leadership and conceived this role from the paradigm of development:

1. Building a Shared Vision

One of the implicit commitments assumed by anyone who relates to others as leaders, is to generate and agree on a vision that assigns meaning and value to everyday actions that perform as one. Antoine de Saint Exupery expresses this concept with the strength and the strength of the metaphor, says: “If you build a ship, do not start to look for wood cutting boards or distribute the work. Evokes first the men and women, the desire of and wide open sea. “

2. Delegate Generate Power and Responsibility

When driving from the leadership is passed from “delegating tasks” to “delegate power” to establish and monitor actions to define and agree on goals to achieve. It seeks to mobilize the collective potential so that all members undertake to contribute their knowledge and energy in achieving shared objectives.

Thus, the task of who leads is giving orders and demanding discipline but to transfer power (empowerment) so that everyone can contribute their skills and knowledge, adding value to the task. Whoever does not give power and autonomy granted can not claim responsibility and commitment, since both are sides of the same coin.

3. Generating Synergy and Team Spirit

To manage knowledge and collective initiative, must organize work areas where they may have to exchange and complement the various knowledge, which can think and act interdependently, and coordinate tasks, roles and processes in terms of achieving the objectives set .

It is the responsibility of leadership to develop a team spirit and style of cooperative interaction to generate a sense of belonging and enables a collective action to coordinate and complement effectively in terms of generating value for the organization and the customer.

4. Facilitate the Development of Potential

Action presupposes not only develop train, instruct or teach something, but as a guide and inspiration to the team deployed their potential and give the best of himself. This involves support to take on new challenges, support and guide their careers and help them overcome their performance levels.

There are circumstances in which the development of individuals implies that leading from the leadership must make a commitment to facilitate their learning and change. In this sense leadership is playing the role of coach to his people. In these cases the leader / coach must face a process aimed at developing the potential of people, designed to unlock the aspects that hinder their ability to act or hamper the achievement of the objectives.

5. Emotionally predispose

One of the key actions and delegated leadership is emotionally predispose, mood and create the conditions for linking individuals to generate an emotional climate that will enable all to realize their potential and capacity for action. When assessing the commitment, motivation and the ability to add value that can provide every individual and the team as a whole, it must generate an organizational culture based on the emotionality of confidence and enthusiasm.

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